A CONSTRUÇÃO DO MARKETING PESSOAL DOS PROFISSIONAIS DA ADMINISTRAÇÃO
Keywords:
Marketing Pessoal, Administração, Imagem, Interação, Mercado.Abstract
Este artigo tem por objetivo analisar os elementos fundamentais na construção de imagem dos administradores, por meio da ferramenta de marketing pessoal (MP). Pois o marketing pessoal é uma maneira de melhorar a imagem, no sentido de sofisticar a aparência, a fim de adequá-la ao mercado de trabalho. Verifica-se que as interfaces de comunicação da boa imagem produzida por meio de técnicas corporais, roupa, comunicação e acessórios, favorecem a representação dos profissionais de qualquer área de atuação. Considera-se que o marketing pessoal é uma ferramenta estratégia que serve para encontrar um determinado público alvo e promover ganhos no mercado de trabalho.
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