O CONCEITO DE IMAGEM E OS PRINCIPAIS RUÍDOS NA REPRESENTAÇÃO DA IDENTIDADE VISUAL

Authors

  • Cláudia Temponi Barreto Faculdade Araguaia
  • Dalmir José dos Reis Júnior Faculdade Araguaia
  • Flávio Gomes de Oliveira Faculdade Araguaia

Keywords:

Identidade Visual, Design, Imagem

Abstract

Este trabalho busca situar a Identidade Visual enquanto imagem e analisar a forma como esta imagem se insere na sociedade. Paralelamente apresentamos os principais problemas no uso ou aplicação da Identidade Visual e como estes problemas podem levar a ruídos que prejudicam a imagem da empresa ou organização por trás da Identidade Visual. Aspectos jurídicos que norteiam o uso das marcas serão analisados.

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Published

2012-04-15

Issue

Vol. 2 No. 2 (2012)

Section

Articles

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